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I'm Panayiota.

PROFILE

I’m a creative designer and social content specialist working at the intersection of visual identity, campaign thinking, and platform-native content. My background spans European institutions, cultural organisations, and entertainment-led media, where I’ve developed scalable design systems and storytelling-driven campaigns across digital, print, social, and live environments.

My work is rooted in strategy and research, with a strong focus on clarity, accessibility, and cultural relevance. I’m particularly drawn to projects that sit within sociopolitical, environmental, and cultural contexts—where design plays a role in shaping understanding, participation, and engagement.

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EXPERIENCE

I hold a BA in Graphic Arts and Design and an MA in Advertising and Design (Distinction), and I’ve worked across communications, branding, and social-first content within international and multidisciplinary teams.

 

Currently, I work in Graphic Design & Communications at the European Association of Communications Agencies (EACA), where I lead end-to-end creative execution across brand systems, awards programmes, campaigns, and live events. My work includes rebranding pan-European initiatives such as The EACA Besties, designing visual systems for Effie Awards Europe, and expanding campaign identities used across digital, print, and conference environments. These projects require balancing creative impact with clarity, scalability, and alignment across diverse stakeholders.

 

Alongside this, I’m a Content Creator and Video Editor for Eurovisionfun.com, where I focus on real-time storytelling and platform-native video formats across TikTok and YouTube. My work has contributed to 5.6M+ views, a 750%+ increase in visibility, and sustained audience growth beyond peak Eurovision season—demonstrating my ability to combine creative execution with performance awareness.

 

Previously, as a Schuman Trainee at the European Parliament, I designed multilingual digital and print assets for large-scale public campaigns, including the European Elections 2024 and the LUX Audience Awards, producing materials in all 24 EU official languages and contributing to cross-channel distribution across a 10M+ social network.

 

Earlier in my career, I worked with Nexes Interculturals in Barcelona, where I led branding and visual identity projects such as Migrantour Barcelona and Manipulator, creating cohesive systems across print, digital, and spatial applications while supporting multilingual communication and audience engagement.

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APPROACH

My approach is human-centred and research-led. I start by understanding context, audience, and constraints, then translate insights into clear concepts and adaptable visual systems. Whether I’m developing a brand identity, shaping a campaign idea, or executing social-first content, I focus on creating work that is strategic, culturally aware, and designed to perform across channels.

I’m especially interested in roles that allow me to move fluidly between concept development and execution, collaborating closely with creatives, strategists, and stakeholders to build work that resonates.

 

SOFT SKILLS​

  • Visual Identity & Brand Systems

  • Campaign & Concept Development

  • Social & Digital Content (Video, Motion, Platforms)

  • Cross-channel Creative Execution

  • Narrative Development & Storytelling

  • Multilingual & Cross-cultural Communication

  • Trilingual: English, Greek, Spanish

 

TECHNICAL TOOLS

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Microsoft Office, WordPress, Mailchimp, Meta Business Suite, DaVinci Resolve, Canva, Figma

 

CONTACT

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