Aim
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Rational
The “Have the power to power” campaign enables consumers to choose renewables through Good Energy. Good Energy gives consumers the power required to generate energy, monitor usage, and send the excess back to the grid. It provides the ultimate total and secure solution while simultaneously being 100% renewable.
Form a purpose-driven campaign through a partnership with Greenpeace, a globally recognized NGO by communicating the importance and benefits of local renewable energy, production, and distribution. The collaboration will work collectively through equal exposure and distribution of visual content on both websites and social media platforms. Good Energy will donate to Greenpeace and the distribution of conventional media, to generate bigger brand exposure through external platforms.
Background
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The Problem
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The Challenge
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Opportunities
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Audiences
Renewable energies and clean technologies are set to double in value by 2035. However, not many people know of Good Energy. A reliable, longtime experienced energy company, of 100% renewable energy, which can provide a total solution to
customers. Good Energy’s competitive advantages differ from other competitors as it is the only total solution consumers will require for their energy needs.
1. Consumers are increasingly concerned about energy security alongside fluctuations in prices of renewable energies, in comparison with more familiar and habitual energy sources as well as for future energy crises.
2. Customers want sustainable solutions and even though Good Energy is multidimensional and 100% renewable, they need to raise awareness and maximize future customers to increase their market share.
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Make people confident that Good Energy can protect them from future energy-related financial challenges by helping them to provide their own renewable energy in a sustainable way.
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Show people that there is an easy way towards a renewable energy transition that can benefit them in the long run as they won’t be affected by future energy price fluctuations.
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• Homeowners: Parents aged 35+ and working professionals residing in the UK, with an average household income, who own their own property to have the liberty to undergo alterations, like solar panels and heat pump installations.
• Businesses: British businesses operating in the UK. Such companies might be local and public organizations or governmental department offices as well as transportation companies that want to make their renewable energy transition.
Visual Campaign
Copywriting Campaign
Hijack Campaign
